Introduction

Walmart Marketplace offers a vast customer base and competitive pricing for sellers looking to expand their eCommerce businesses. Understanding the step-by-step process for becoming a Walmart seller will help you navigate this marketplace successfully.

How to Become a Walmart Seller

To start selling on Walmart Marketplace, you must complete an application and meet specific eligibility requirements. Follow these steps:

1. Create a Walmart Seller Account: Visit the Walmart Marketplace website and complete the online application.
2. Provide Required Information: Submit business details such as tax identification, product categories, and shipping arrangements.
3. Wait for Approval: The Walmart Marketplace application approval process takes a few weeks, depending on your business profile and product selection.
4. Set Up Your Seller Profile: Access the Walmart Seller Central platform to create your store once approved.
5. List Your Products: Use Walmart’s listing tools or API integration to add products.
6. Optimize Product Listings: Implement competitive pricing, high-quality images, and optimized descriptions.
7. Launch Your Store Once everything is set up, start selling on Walmart Marketplace.

How Do I Sell on Walmart Marketplace?

Selling on Walmart involves more than just listing products. Here’s how to get started effectively:

• Use Walmart Seller Central to manage product listings, orders, and payments.
• Set competitive pricing strategies to attract customers.
• Offer fast and reliable shipping to ensure customer satisfaction.
• Use the Walmart Performance Dashboard to track sales and adjust strategies.
• Promote products through Walmart Advertising Solutions for better visibility.

How Much Does It Cost to Sell Items on Walmart?

Walmart does not charge a monthly subscription fee. However, it does take a referral commission based on your product category.

• Walmart Marketplace Commission Fee: Ranges from 6% to 15%, depending on the category.
• Shipping Costs: If you use Walmart Fulfillment Services (WFS), fees depend on item size and weight.
• Advertising Fees: Optional for paid promotions.

What is required to sell at Walmart?

To be eligible for selling on Walmart Marketplace, you must:

• Be a legally registered business with a valid tax ID.
• Have a proven track record of online sales with competitive pricing.
• Maintain high standards for customer service, shipping, and return policies.
• Provide fast and reliable fulfilment options.
• Have UPC or GTIN codes for products.

How Long Does Walmart Seller Approval Take?

Approval time varies based on application review and business qualifications.

• Standard applications take 2–4 weeks.
• Delays may occur if **documents are missing** or Walmart requires additional verification.

FAQs

Why Can I Bring Up the Walmart Application?

If you experience issues accessing your Walmart Marketplace application, try these steps:

• Clear your browser cache and reload the page.
• Use the correct Walmart Seller Central URL.
• Contact Walmart Seller Support for assistance.

Does Walmart Accept International Sellers?

Walmart allows international sellers, but you must meet specific requirements, including a U.S. business entity and a valid W9 tax form.

How Do Walmart Sellers Get Paid?

Payments are issued via direct deposit biweekly. Sellers must link their business bank accounts within Walmart Seller Central.

Is Walmart Free for Sellers?

Walmart does not charge listing fees or monthly subscriptions. However, commission fees apply to every sale.

Conclusion

Starting a Walmart online business can be highly profitable if done correctly. Follow the step-by-step start Walmart online business online guide to maximize your selling potential. Whether you’re transitioning from Amazon or expanding your eCommerce presence, Walmart offers lucrative opportunities for sellers.